About
Built inside a working agency
Merlino AI started as the system behind a real SEO and marketing agency. Mike Merlino built a fleet of named AI agents to run his own agency's delivery, and it runs that agency today. Now that same fleet does the work for our clients.
We did not build a product and then look for a use. We built what our own agency needed, ran it every day, and kept what held up.
Book a callWho is behind it
Mike Merlino runs an SEO and marketing agency with deep roots in local SEO and Google Business Profiles. That local practice is where the fleet was built and tested, on real work with real deadlines.
What we believe
Live or it did not happen
If something does not ship with a working URL, we do not call it done and we do not talk about it.
Check before you build
Before building anything new, we search what already exists. Building the same tool twice is how weeks disappear.
Say what broke
When a first version falls short, we rebuild it and say so out loud, instead of quietly swapping it.
Boring decisions hold
The unglamorous calls about memory, workflow and process are the ones that keep the whole system standing.
The fleet
Merlino AI runs on a fleet of named specialist agents. Each one has an actual job: planning, SEO, local and maps, content, design, engineering, security, quality control and more. Not a cute name on a chatbot wrapper.
Why memory matters to us
An agency is only as good as what it remembers about its clients. We built the fleet so that every decision, preference and lesson carries forward across sessions, projects and years.
Where we write about it
We publish the builds, the agent doctrine and the local SEO work behind all of it.
Our sister brand
Merlino Marketing is our NYC local SEO brand, focused on helping New York businesses rank on Google and turn search traffic into customers.