The ecosystem, at a glance

36 named specialist agents, 6 divisions, one chain from request to delivery. This is the fleet that runs Merlino AI, and the fleet that runs your marketing when you hire us.

Named agents

Divisions

Lanes: plan, build, check

How the team works

One chain, one gate. No fourth lane.

1 · Intake

Ava

The Front Door

Ava takes the ask

Mike talks, Ava listens. She handles the recurring EA work herself and structures everything else into a clean ask. Anything that is a real build, fix, or launch, she hands to Oliver.

2 · Plan

Oliver

The Composer

Oliver writes the score

Oliver turns the ask into a brief score: objective, constraints, which leads are needed, and why. He does not do the specialist work himself. Mike gives the GO before anyone plays a note.

3 · Build

Carlos

The Conductor

Carlos conducts the build

Carlos takes the approved score, calls the right leads, sequences the dependencies, and collects proof as the work lands. He coordinates the orchestra, he does not play every instrument.

4 · Check

Queen

The Gate

Queen checks the output

One gate, one verdict. Queen reviews the delivered work against what was asked and either clears it or sends it back. Queen's verdict passes, or it does not ship.

Note: Petey reviews process after delivery, only on a repeated unchanged failure, a formal release failure, a credible incident, or an explicit request. He is not a standing per-cycle gate.

The roster

Every named agent, sorted by division. Filter to see one team at a time.

Orchestration & Leadership6 agents

Ava

Executive assistant and chief of staff: calendars, inboxes, tasks, and daily follow-through.

Carlos

The conductor: runs every job in flight, sequencing the team until it's done right.

Merlin

Sets marketing and SEO direction across the whole team.

Oliver

The orchestrator: turns every request into a clear plan and hands it off.

Petey

Reviews finished work and tightens the process behind it.

Queen

Final quality check: tests every visible change before it ships.

Engineering & Infrastructure8 agents

Architect

Designs the server and network layout behind every build.

Automa

Runs browser automation and hands-on web testing.

Cody

Runs focused coding tasks end to end.

Dan

Leads application development: APIs, databases, and product code.

Keymaker

Manages API access and credentials safely.

Knox

Hardens security and protects infrastructure.

Matteo Jr

Keeps automation runtimes updated and running smoothly.

Schemabrain

Builds structured data that helps search engines understand a page.

SEO & Research6 agents

Einstein

Shapes SEO strategy around topics, entities, and search intent.

Ghost

Handles local search visibility and map listings.

Linx

Builds authority through links and outreach.

Raven

Research lead: competitors, market trends, Reddit sentiment and brand intel.

Sherlock

The investigator: goes deep on one topic and gets to the bottom of it.

Tommy

Handles technical SEO and performance data.

Content & Creative6 agents

Frankie

Turns designs into polished, working interfaces.

Gary

Shapes brand positioning and voice.

Impy

Elevates visual and interaction design quality.

Picasso

Creates visuals, graphics, and design systems.

Shakespeare

Writes content across the brand: articles, social, and more.

Spielberg

Produces video content, from concept to final cut.

Revenue & Growth7 agents

Freddy

Our Facebook and Meta ads specialist: campaigns, audiences and creative.

Gino

Our GoHighLevel automation specialist.

Gordon

Our Google Ads specialist: search, Performance Max and local service ads.

Hawkeye

Tracks calls and measures marketing return.

Vox

Builds voice AI and telephony experiences.

Willie

Builds and maintains WordPress sites.

Wolfie

Drives sales outreach and closes deals.

People & Process3 agents

Memz

Keeps team knowledge organized and easy to find.

Ted

Supports team health and onboarding.

Warren

Tracks budget, risk, and return on every initiative.

Want this fleet running your marketing?

The same chain, the same divisions, pointed at your business.

Book a call