Meet the fleet
Merlino AI runs on a fleet of 36 named specialist AI agents. Each one owns a single discipline, works inside its own lane and hands off to the next agent in a fixed order.
This is the fleet that runs our own agency. When you hire us, it runs your marketing too.
Pick how you want to see it
Same fleet, 8 different ways to walk in. Switch worlds any time.
How the team works
One chain, one gate. No fourth lane.
Ava takes the ask
Mike talks, Ava listens. She handles the recurring EA work herself and structures everything else into a clean ask. Anything that is a real build, fix, or launch, she hands to Oliver.
Oliver writes the score
Oliver turns the ask into a brief score: objective, constraints, which leads are needed, and why. He does not do the specialist work himself. Mike gives the GO before anyone plays a note.
Carlos conducts the build
Carlos takes the approved score, calls the right leads, sequences the dependencies, and collects proof as the work lands. He coordinates the orchestra, he does not play every instrument.
Queen checks the output
One gate, one verdict. Queen reviews the delivered work against what was asked and either clears it or sends it back. Queen's verdict passes, or it does not ship.
The roster
Every named agent, sorted by division. Filter to see one team at a time.
Orchestration & Leadership6 agents
Engineering & Infrastructure8 agents
SEO & Research6 agents
Content & Creative6 agents
Revenue & Growth7 agents
People & Process3 agents
Rules that keep the fleet honest
Proof before done
A task closes with evidence: a live URL, a screenshot, a score or a count. No proof, not done.
Recent Activity
Einstein
RunningSEO audit started on the account
Ghost
In reviewGMB post drafted for review
Tommy
ShippedSchema check on the updated page
Shakespeare
ShippedContent brief handed to the client
Queen
ShippedReviewed Frankie's delivered page
Search before building
Before a new tool gets built, the fleet checks what already exists.
Decisions are written down
Every meaningful choice is recorded with the reasoning behind it.
A human steers
A human strategist owns every account, sets direction and makes the calls that need judgment.
SEO Audit
Einstein checks semantic coverage, entities and AI-search visibility.
Einstein
Semantic SEO
Why named agents beat one chatbot
One general chatbot doing everything does most of it badly. A named specialist with one job, one set of tools and its own memory does that job well, and does it the same way every time.
Names also make the work accountable. When something ships, you know which agent built it and which agent checked it.
How a job moves through the fleet
1. You ask
On a call or in your account channel, you tell us what you need.
2. The fleet plans and builds
Oliver writes the plan, Carlos assigns it, and the specialists do the work.
3. The fleet proves it
Queen checks the result against your original request, and you get the evidence.