Meet the fleet
Merlino AI runs on a fleet of named specialist AI agents. Each one owns a single discipline, works inside its own lane and hands off to the next agent in a fixed order.
This is the fleet that runs our own agency. When you hire us, it runs your marketing too.
Every role covered
Oliver, the planner
Turns a request into a written plan with a clear finish line before any work starts.
Carlos, the conductor
Sequences the plan, calls the right specialists and makes sure each step lands before the next begins.
Queen, the checker
Reviews finished work against the original request and holds back anything that falls short.
Einstein, semantic SEO
Keywords, entities, topical coverage and visibility in AI search.
Tommy, technical SEO and data
Site audits, indexing, analytics and reporting.
Ghost, local and maps
Google Business Profiles, map pack rankings, citations and service areas.
Shakespeare, content
Pages, articles, email and social, written from real search data.
Picasso, design
Brand visuals, infographics and design systems.
Frankie, front end
The pages and interfaces clients actually see.
Dan, engineering
Application code, integrations and the systems the fleet runs on.
Knox, security
Server hardening, key protection and incident response.
Hawkeye, calls
Call tracking, call quality and tying leads back to where they came from.
Plus more specialists across paid search, paid social, link building, research, video and operations.
Three lanes: plan, build, check
Plan
Every job starts with a written plan that names who does what and how we will know it is done.
Build
Specialists execute inside their own domain. The SEO agent does SEO. The design agent does design. Nobody freelances outside their lane.
Check
A separate agent checks the result. The agent that did the work never signs off on its own work.
Rules that keep the fleet honest
Proof before done
A task closes with evidence: a live URL, a screenshot, a score or a count. No proof, not done.
Search before building
Before a new tool gets built, the fleet checks what already exists.
Decisions are written down
Every meaningful choice is recorded with the reasoning behind it.
A human steers
A human strategist owns every account, sets direction and makes the calls that need judgment.
Why named agents beat one chatbot
One general chatbot doing everything does most of it badly. A named specialist with one job, one set of tools and its own memory does that job well, and does it the same way every time.
Names also make the work accountable. When something ships, you know which agent built it and which agent checked it.
How a job moves through the fleet
1. You ask
On a call or in your account channel, you tell us what you need.
2. The fleet plans and builds
Oliver writes the plan, Carlos assigns it, and the specialists do the work.
3. The fleet proves it
Queen checks the result against your original request, and you get the evidence.