Mastermind Members Only
License the agentic SEO engine. Skip the 3 years it took to build it.
47 SEO and lead-gen tools, metered API access, managed model routing. Plug it into your agency stack today: no infrastructure, no prompt engineering, no hiring.
How it works
Three phases from connection to client delivery.
- 01. Connect Once
One API key, one MCP endpoint. Everything else is managed.
- 02. Automate Delivery
Call tools from your agent. Results go directly to your client workflow.
- 03. Scale to Clients
White-label output. Client never knows the engine exists.
One connection, infinite tools
Add your Merlino Engine API key to Claude Desktop, your agent, or your own app. From that moment, you have access to 47 production SEO and lead-gen tools with zero infrastructure to manage.
Your unique API key
Issued on onboarding. Metered to your seat. Rotatable at any time without downtime.
MCP endpoint ready
Point any MCP-compatible agent or app at the endpoint. No SDK required, no library to install.
Metering from day 1
Every token, every call tracked to your account. No surprise bills, no shared quota.
How the license works
You connect once. The engine handles the rest. Your IP stays yours, the secret sauce stays Mike's.
Your Side
EntryYour Side: Agency Owner's Agent, App, or Claude Desktop. Your automation, your agent, your tools. You connect once with your unique API key.
Entry Point
GatewayEntry Point: AI Gateway. Per-member API key, metering, billing, rate limits. Your usage tracked and billed cleanly, over the MCP protocol.
Mike's Infrastructure, Never Exposed
ManagedMike's Infrastructure, never exposed: a Remote MCP Capability Surface exposes the tools you call. The code behind them never crosses the wire. Model routing runs through a metered LiteLLM Router, calling Anthropic and OpenAI APIs. This is proper API billing at scale, not a personal Max seat.
Internal Only, Proprietary IP
LockedInternal only, proprietary IP, never exposed: the skills, prompts, orchestration and automations. You call the output. You never see this layer. That boundary protects your investment, and it means no one you license to can replicate or undercut you either.
Capabilities, not code
You get the output of 3 years of agentic SEO R&D. You do not manage the infrastructure.
47 SEO and Lead-Gen Tools
Keyword clustering, SERP analysis, GBP optimization, citation audits, content gap analysis, and more, all accessible via a single MCP endpoint.
Managed Model Routing
No API keys to manage, no OpenAI bills to reconcile. You call the tool, the engine picks the right model, charges are metered to your account.
Async Webhooks (Pro+)
Fire long-running tasks and get a webhook when they finish. Integrate into your own client dashboards, Slack channels, or reporting pipelines.
White-Label Output
White-Label tier lets your agency rebrand all output under your name. Clients never know the engine exists. You own the relationship.
Usage Dashboard
Track token usage per client, monitor costs in real time, and forecast spend before your next invoice.
Zero IP Exposure
The prompts, skills, and orchestration logic that power the tools stay behind the API boundary. You license the output, not the recipe.
Personal Max seats do not scale agencies. This does.
Claude Max is a personal productivity tool: one seat, no metering, no webhook callbacks, no client-level usage visibility, no SLA. The Merlino Engine is API-first, multi-client by design, and built around how agencies actually operate.
| Feature | Personal Max | Merlino Engine |
|---|---|---|
| Scales past 1 seat | No | Yes |
| Proper API billing (not Max quota) | No | Yes |
| Webhook callbacks for async work | No | Yes |
| Usage metered per client | No | Yes |
| White-label output option | No | Yes |
| SLA commitment | No | Yes |
Founding Member Pricing
License Tiers. All tiers include managed model routing and zero infrastructure overhead. Pricing shown is founding-member draft pricing for mastermind discussion only. Final pricing TBD.
Starter
For agencies ready to test agentic SEO without committing to the full stack.
Includes:
- ✓Seat license for 1 agency
- ✓Up to 500K tokens/mo included
- ✓20 core SEO and lead-gen tools
- ✓Managed model routing, bring no keys
- ✓Email support
Full Access Pro
For agencies running client delivery on agentic workflows at scale.
Includes:
- ✓Priority routing and lower latency
- ✓2M tokens/mo included
- ✓Full 47-tool access
- ✓Webhook callbacks for async tasks
- ✓Slack and Discord notifications
Agency OS White-Label / BYOK
For established agencies who need dedicated infrastructure and full rebrand.
Includes:
- ✓Bring Your Own Keys (BYOK) option
- ✓Agency rebrands output under their name
- ✓Dedicated rate limits
- ✓Priority support and onboarding call
- ✓SLA commitment
Metered usage is billed in addition to the monthly seat fee. You pay for what you use. Starter includes 500K tokens/mo, Pro includes 2M tokens/mo. Overages billed at standard rate. White-Label pricing is flat.
Getting Started
Four steps from application to first live result.
- 1. Apply
Submit the application. Mike reviews personally and replies to qualified agencies within a week.
- 2. Onboarding Call
30-minute call to scope your use case, select the right tier, and map your first automation target.
- 3. Get Your Keys
You receive your API key and MCP endpoint. Connect it to Claude Desktop, your agent, or your own app.
- 4. Deploy
Your first agentic SEO workflow is live. Results go to your client. The engine stays invisible.
Apply for a License
Is this a self-serve sign-up?
No. This is not a SaaS sign-up. Mike reviews each application personally. Mastermind members and referred agencies get priority.
How fast is the reply?
Applications are reviewed weekly. Mike replies personally to qualified agencies within a week.
Are seats limited?
Yes, by design. Ready to run agentic SEO at agency scale? Mastermind members and referred agencies get priority.
Ready to run agentic SEO at agency scale?
Applications are reviewed personally. Mastermind members and referred agencies get priority. Seats are limited by design.